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Board of Directors

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As of March 31, 2021

Shawna Adams, Board Chair Chair - Shawna Adams

Shawna is dedicated to the goal of health equity. As a parent of two young adults with autism, and herself a person with an invisible disability, she is experienced in our health system. Both children have now graduated to Persons With Disability and are in healthy and supportive Home Share situations. The journey as a low-income family has included many challenges and experiences that Shawna has employed to support others and to advocate for improvements to our systems and supports for all.

A career focused on healthcare and social services, her role with PCFSA enables her to be engaged with her goals within the community she lives and serves. In recent years, her work with medical practitioners, clinicians, and leaders within Island Health has been an excellent training ground for navigating priorities in our health system. Education in Applied Chemistry and Biotechnology and a certification in Parent Education from the Adler School of Psychology provide an appreciation for both the analytical and the personal perspectives in addition to her Master of Business Administration degree from Royal Roads University.

As her children have transitioned from her home, Shawna has had the opportunity to further engage with the community with a passion to providing support to fundraising events and adding skills in systems, operations, and leadership wherever she can provide value.

Attending and performing live local theatre is one of Shawna’s creative outlets in an effort to maintain balance with her advocating, volunteering, and business activities.

Vice-Chair - Vacancy


Secretary - Ashley Bertsch

Ashley joined the PCFSA Board in 2017 and is the currently serving as the Board Secretary. A true island girl at heart, Ashley has spent most of her life on the Island and is always drawn back when she moves away; it’s something about the ocean and mountains!

The insurance industry has benefit from Ashley’s skills since 2005, currently with a specialization in Commercial Insurance; specifically, with strata/apartment building/commercial unit or mixed-use properties. Having completed both CAIB & CIP designations, Ashley is currently also working on one in Risk Management.

Ashley joined BFL CANADA Insurance Services at the end of 2020 and is looking to build the name and business across the Island. Having the opportunity to help clients with creating peace of mind with appropriate coverage is very important to her. Ashley also brings with her an education in Event Management completed at The Art Institute of Vancouver.

Ashley loves helping people and truly wants to see them succeed. When she is not working or volunteering, you can find her hiking, enjoying nature with her dogs, or reading a really good book.

Treasurer - Bill McElroy

Bill McElroy is a former Naval Officer, City of Victoria Councillor and Capital Region District Director.  He has been an active community volunteer for almost 50 years, has been the CEO of 7 different organizations, and has also served on over 30 Boards, including the Board of PCFSA from 2009 to 2015.  He resigned in 2015 after having his cancerous prostate removed and undertaking radiation and hormone therapy.  He is now a cancer survivor.  

Because of his extensive experience, Bill has been a frequent presenter and panelist on the management of non-profit organizations and has helped many groups restructure. For more than 20 years, he has been an advocate for sexually exploited youth.  He lives with his wife of 45 years on the View Royal/Esquimalt border and is very familiar with challenges facing Westshore families and youth.

Director - Andy Pharo




Director - Vanessa Schneider


Director - 






Past Reports

You can read our 2015 annual report here

You can read our 2014 annual report here.

We are honored to work on the unceded traditional L’Kwungen, Scia’new and T’Sou-ke Territory. We gratefully acknowledge and respect these peoples whose relationship to the land continues today.
Volunteering: More awesome than cookies!